Email is a ubiquitous application used by almost every internet user. It was developed as a means of communication between various parties. However, its use evolved. It is now used in marketing as a marketing channel, an alert mechanism by IT administrators, a notification mechanism by application developers etc. While […]
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Did you know that cybercriminals can easily send off emails with your domain? Once an email lands in your recipient’s inbox, and they open it up, they can unleash all sorts of malware on their computer and environment. This will cause a lot of problems later for them as well […]
For the longest time, most marketers have been using the regular email service to do some form of email marketing. This practice is not only convenient but cost-effective. Also, the gathering and use of personal data were unregulated during those days. However, times have changed. Today, there are several laws […]
Keywords are essential to a website, especially relevant keywords. It allows a site to be picked up by search engines when a user searches for a particular keyword. However, many small business websites do not appreciate its importance. In most cases, once a site is done up and published, it […]
The Covid19 outbreak is a black swan event – an event that no one expected. As it spreads across the world, governments are implementing measures to “flatten the curve”. As such, companies are instructed to allow employees to work from home. During this time, face to face meetings is also […]
Content creation is one effective strategy to generate organic traffic. It is sometimes also referred to as Search Engine Marketing (SEM). Unlike Ads which have to be paid, SEM something that has to earned. You have to earn the trust of your visitors by providing good relatable content. If done […]
A website loading speed is not only important to its visitors, it is also a key ranking factor to search engines. Google has been focusing on speed as a ranking factor for the last eight years. In Jan 2018, Google formally announced that it would be updating its speed update […]