Have you ever searched for something online, only to land on a website where the images didn’t load? What did you see? Chances are, you noticed a little text box in place of the image. That tiny snippet of text is called alt text — and it carries far more […]
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Keywords are essential to a website, especially relevant keywords. It allows a site to be picked up by search engines when a user searches for a particular keyword. However, many small business websites do not appreciate its importance. In most cases, once a site is done up and published, it […]
The Covid19 outbreak is a black swan event – an event that no one expected. As it spreads across the world, governments are implementing measures to “flatten the curve”. As such, companies are instructed to allow employees to work from home. During this time, face to face meetings is also […]
Content creation is one effective strategy to generate organic traffic. It is sometimes also referred to as Search Engine Marketing (SEM). Unlike Ads which have to be paid, SEM something that has to earned. You have to earn the trust of your visitors by providing good relatable content. If done […]
A website loading speed is not only important to its visitors, it is also a key ranking factor to search engines. Google has been focusing on speed as a ranking factor for the last eight years. In Jan 2018, Google formally announced that it would be updating its speed update […]
To increase traffic to your website, you must first understand what drives search engines and how they go about achieving those goals. The primary mission of the search engine is to create a good user experience for those who use their search capabilities. To achieve a satisfying experience, a search […]