Email is a ubiquitous application used by almost every internet user. It was developed as a means of communication between various parties. However, its use evolved. It is now used in marketing as a marketing channel, an alert mechanism by IT administrators, a notification mechanism by application developers etc. While […]
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AI has made blog writing remarkably easy. Open ChatGPT, Claude, Gemini or another generative AI tool. Type something like: Write a 2,000-word SEO-optimised blog post about improving B2B lead generation.” A few moments later, you have an article. The problem is that thousands of other businesses are doing the same […]
Images – we encounter them daily on our devices in this mobile and social media era. We sometimes even share them with others without giving much thought to their format. Only those who work with them (i.e., photographers, web admins, or marketing professionals) are aware that there are various image […]
Have you ever searched for something online, only to land on a website where the images didn’t load? What did you see? Chances are, you noticed a little text box in place of the image. That tiny snippet of text is called alt text — and it carries far more […]
You try an AI tool to write a customer email. It produces a useful draft within seconds. Encouraged, you ask it to help decide which customer segment your business should pursue next. The answer sounds polished, but it feels general. It misses the commercial realities you expected it to understand. […]
Generative artificial intelligence, or AI, has drastically changed the digital landscape in the areas of digital content creation. It is now incredibly simple to produce impressive content such as blog posts, marketing pieces, and even whole books with a few clicks of a button. This gives content creators an unfair […]
A Content Delivery Network (CDN) is a system of forward proxy servers distributed across multiple locations. They are known as such because they are forward and closer to the users of websites (proxies). Secondly, they have copies of content from your actual servers — at least the static portion of […]
In recent years, there have been many new developments. With each new development, new domains have emerged. Domains like digital marketing and cloud computing that didn’t exist previously are now mainstream. Accompanying some of these new developments are new regulations like personal data protection and personal privacy. Companies need to […]
Personal data protection policies and programs are important because they help organizations ensure that personal data is kept safe from unauthorized access, accidental loss, or destruction. If such information gets in the wrong hands, it can compromise people’s safety in many forms, including personal integrity, physical safety, and financial security. […]
The Personal Data Protection Act (PDPA) is a law that governs the collection, use and disclosure of personal data by all private organisations in Singapore. The Act came into full effect on 2nd July 2014. Companies that handle personal data from Singapore are responsible for lawful processing under Singaporean […]
Did you know that cybercriminals can easily send off emails with your domain? Once the malicious email (with your domain) lands in your recipient’s inbox, and if they are opened, all sorts of malware may be unleashed on their computer and network. This will cause a lot of problems for […]
For the longest time, most marketers have been using the regular email service to do some form of email marketing. This practice is not only convenient but cost-effective. Also, the gathering and use of personal data were unregulated during those days. However, times have changed. Today, there are several laws […]