对于严重依赖在线可见性的企业和个人来说，没有什么比登陆搜索引擎黑名单的可能性更令人担忧的了。
一旦网站被列入黑名单，其在搜索结果中的存在可能会大幅减少甚至完全删除，从而立即切断流量和可信度。对于企业家、营销人员和内容创作者来说，了解这些黑名单的运作方式不仅是一个技术问题，而且是保护品牌声誉的基本保障。
What makes the issue of a search engine blacklist particularly challenging is that it often happens quietly, without immediate notice to the site owner. Many discover the problem only after experiencing a sharp drop in visitors or receiving alerts from users who encounter warnings before accessing the site.
通过了解触发这些黑名单的原因以及如何避免它们，网站所有者可以保护自己免受不必要的挫折，并维持推动增长的数字信任。
为什么存在搜索引擎黑名单？
对于搜索引擎来说，良好的用户体验很重要。保护其用户免受有害网站的侵害就是这样一个良好的用户体验要求。
Websites that have been blacklisted will display a strong message such as “This site may be compromised“, or have a red screen enveloping the entire website.
如果您的网站被列入搜索引擎的黑名单，您不仅会失去有机增长，更重要的是，您会失去声誉和商誉。 与当前域名的所有商誉都将丧失;您的网站在搜索引擎上的排名将急剧下降。业务后果可能是毁灭性的——销售损失、信任破裂和漫长的恢复之路。
在极端情况下，您甚至可能需要重塑您的企业品牌并获得新域名。所有的商誉和自然流量都将丢失，您需要重建一切。这需要大量的努力和时间。
您可能不得不开展昂贵的品牌重塑活动，以告知您的受众您的新网站。
网站如何进入搜索引擎的黑名单？
网站被列入黑名单的原因有多种。
Blackhat SEO tactics. For the purpose of ranking higher on Search Engine Result Pages (SERP), some SEO specialists might adopt practices to duped them to rank the page higher. Tactics like cloaking, excessive link exchanges are some of them. You can read more of some 黑帽 SEO 策略.
Spammy website. A site can be spammy due to malware putting out spammy content. This might result in unhappy site visitors and this doesn’t go down well with Google if the site gets discovered.
Website spreading malware. In some instances, your site could be used to download malware to unsuspecting users. Once this is picked up by the search engines, users will be shown a red screen to warn users from proceeding further. Your website will be quarantined and eventually blacklisted.
Website that plagiarizes. If a website is stealing content from other sites and making it it’s own. The artificial intelligence capabilities of the search engine can quickly and easily pick it up. Being blatant about it and you will soon get blacklisted too.
可悲而真实的部分是，您甚至可能不知道自己已被搜索引擎禁止。
据报道，通常恶意软件可能会在网站所有者不知情的情况下在网站上停留 3 到 6 个月。当您收到网络主机的通知或最糟糕的是您的客户和潜在潜在客户通知时，事情就会开始浮出水面。
删除恶意代码不是搜索引擎的作用。这将落在网站所有者的腿上。如果您安装了 Google Search Console，则可能会收到警告。
Take a proactive approach
Instead of a reactive approach, which is challenging and detrimental, we would recommend a proactive approach – have an alert mechanism, link your site up with Google Search Console, and implement an anti-malware solution.
作为网站所有者，我们相信;您应该是“第一个知道”您网站上发生的任何事情（包括恶意软件的存在）的人，而不是搜索引擎或其他任何人。新闻，尤其是负面新闻，一旦公开，可能难以管理，并且可能会失控，导致负面宣传。
声誉是无价的。为什么要冒险？
避免这种情况的一种方法是部署警报机制。触发警报后，您可以开始自己的内部调查并快速纠正和控制问题。
Next is to have a good anti-malware solution to nip the problem at the bud. If anti-malware is in place on your site, it would be able to pick up the malware and tackle the malware before it can do its damage.
We can help you to get you ready and avoid trouble with the search engines.
If, however, you are already on the search engine’s blacklist, you can head to Google Search Console to take the necessary actions to remove the malware if any is present. Next, you would need to check on all login credentials and remove infected files manually. Or if you have an uninfected backup, you can restore it. Just confirm there is no malware in the backup.
一旦您采取了初步努力使您的网站再次“好”，您就可以通过 Google Search Console 发起删除请求。这些可能需要几天时间。
