关键字对于网站至关重要，尤其是相关关键字。它允许当用户搜索特定关键字时被搜索引擎选中网站。
However, many small business websites do not appreciate its importance. In most cases, once a site is done up and published, it is usually assumed that the bulk of the work on the website is done.
接下来需要做的事情之一是确定您的目标受众最有可能在搜索引擎中输入的关键字。这很重要，因为它将允许主要搜索引擎选择您的网站并将其显示在搜索引擎结果页面 （SERP） 上。
很多时候，网站所有者从他们的角度发布内容。这是一个巨大的错误。编写不会被搜索引擎选择的内容完全是浪费时间和精力。这将是网络上另一个保守得最好的秘密。
Keyword research is vital. It starts with your target audience in mind. Imagine you are the audience; what are the words he/she would likely type in a search on the web. Take these keywords and gear your content to meeting these keywords. If you can do this, half the battle is already won. Note while choosing a keyword is critical; it, however, doesn’t guarantee you will be rank high on a SERP. There are other considerations like competition, bounce rate, domain authority etc, that finally determine your site’s position on the SERP. We wished too it was that simple.
While keywords are important when crafting your content, it should, however, not be the primary focus. The focus instead should be on producing content that is relevant to the reader than for search engines. Search engines today are smart enough to pick them up.
一些没有经验的内容作者或任何第一次做 SEO 的人不知道，放置过多的关键字或“关键字堆砌”会不受欢迎，并很快被搜索引擎接受。拥有适量的关键字对于被搜索引擎惩罚至关重要。
Lastly, keywords also need to be continuously reviewed to make sure it maintains its position or climbs up the SERP.
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