长期以来，大多数营销人员一直在使用常规电子邮件服务来进行某种形式的电子邮件营销。这种做法不仅方便，而且具有成本效益。此外，在当时，个人数据的收集和使用不受监管。
However, times have changed. Today, there are several laws in place that require activities that involve the gathering, use, storage, and disposal of personal data to comply with privacy regulations. These laws are not to be taken likely, and it affects everyone.
Even before privacy law kicks in, a domain may be blocked and blacklisted by Internet service providers if the domain has a history of spamming. What this means is that your email might even not even reach your audiences if these service providers have their way. No one likes spammers.
除了监管要求和被列入黑名单之外，在营销方面，通过传统电子邮件客户端发送群发电子邮件本质上是一项低效的活动。
首先，营销人员对活动的有效性没有洞察力。他们无法查看客户是否打开甚至查看了他们的电子邮件。没有关于这种营销渠道是否有效的洞察力。如果没有这种简单的洞察力，营销人员只是在黑暗中拍摄。这种信息的缺乏导致了许多营销挑战。
如果无法了解受众行为，营销人员就无法进行任何细分。如果没有适当的细分，客户可能会收到与他们无关的电子邮件。当他们收到带有与他们没有共鸣的营销信息的电子邮件时，这会导致客户体验不佳。您甚至可能被举报为垃圾邮件发送者，并将您的电子邮件发送到垃圾邮件文件夹中。
传统电子邮件服务的关键技术限制之一是它不允许安排电子邮件。
Studies have shown that at certain times of the day, more time is spent reading emails than at other times. If there is a need to send emails over the weekend or after office hours, you might need to hire someone willing to do the job or deploy a system to resolve this issue.
The scheduling feature in email marketing tools comes in handy too for many other occasions like reminders if you are providing regular services, birthday greetings, anniversary notes, etc. Automating such repetitive tasks saves a lot of time. From the client’s perspective, they would be happy to receive such celebratory greetings. If not, at least you would look upon favorably over your competitors who are not doing so. Hence, an investment in an email marketing system pays dividends even after a sale is made.
Behavioral studies have shown that a buyer would likely make a purchase only after repeated exposure. Automating a series of emails with different messages sent off on different days would be most helpful in this nurturing effort. This increases the likelihood of a sale for your brand.
企业知道向潜在客户销售的成本是向现有客户销售的五倍或更多，因此不断寻求向客户交叉销售或追加销售的方法。能够在电子邮件营销系统中标记订阅者将使企业更好地了解如何增加品牌支出。企业现在可以向客户展示他们可能需要的补充解决方案。
通过制作一次自动化，相同的自动化可以重复用于购买相同产品的所有客户。这节省了大量时间。
因此，电子邮件营销不仅在当今注重隐私的世界中是必要的，而且在售前和售后带来了许多好处。
市场上有许多电子邮件营销应用程序，它们的创建方式并不相同。他们各有长处和短处。
通过了解您和您的业务，我们将能够为您提供适合您的适当系统建议。
今天就和我们谈谈 for a non-obligation discussion!
