要增加您网站的流量，您必须 首先了解是什么驱动了搜索引擎以及它们如何实现这些目标 目标。
搜索引擎的主要任务是 为使用其搜索功能的用户创造良好的用户体验。自 要获得令人满意的体验，搜索引擎必须考虑许多因素。
However, these factors can be broken down into three broad categories.
相关内容
Long before Google, there were already many other search engines on the Internet. Search engines like Alta Vista, ask Jeeves, Excite, etc. were household names back then lie how Google is today. However, while these companies understood the importance of search engines on the Internet, they did not understand the power of quality relevant content. Many a time, during those days, when you search on these platforms, the results that come back were disappointing.
Hence when a search engine (i.e., Google) that provided more relevant content came along, users migrated to the new platform. Users want quality relatable results. Being able to provide appropriate quality results is vital. If you do it right, 您的访客会来的.
反过来，质量结果取决于正确 关键字和相关内容。有了好的内容，访问者会花费更多的时间 在网页上，他们甚至可能共享该页面。这些动作是信号 向搜索引擎表明该网页与用户和潜在具有一定的相关性 用户。
下载速度
随着越来越多的用户使用他们的手机 用户在旅途中上网，下载速度变得越来越重要。
Download speed over mobile devices is typically slower compared to devices physically connected (i.e.,LAN) to the Internet. With the already slow connection, any webpage that adds to the slowness of the download will irk the user. This slow download would constitute a poor experience in the eyes of search engines. The website will be penalized by being ranked lower to a comparatively faster website. Hence, optimizing a website for 下载速度更快is critical.
必须不时检查您的网站下载速度，尤其是在向其添加新内容时。新添加的映像、功能可能会影响您的网站下载性能。
安全网站
随着网络犯罪活动的加剧，搜索 引擎越来越重视网站安全。新的，更多的 安全传输协议的出现就是因为这种担忧——HTTPS。使用 HTTPS 在 Web 服务器和客户端之间传输的信息 通过加密使桌面或设备更加安全。运行 HTTPS 协议的域名在其 URL 中前面加上 HTTPS。
2018 年，谷歌等搜索引擎将其视为 更进一步，在网站的 URL 旁边显示一个小挂锁。谷歌 甚至更进一步，为他们即将使用的不安全网页提供警告 访问，到其用户。
虽然做以上三件事都不会 保证您将出现在任何搜索引擎结果页面的第一页上，它 但是，将向您保证您符合 搜索引擎的授权。
With over 100+ ranking factors to optimize, getting the above right will serve as a good foundation for your optimization effort to rank higher within the search engines.
