You want AI to prepare a sales briefing using your CRM, recent customer emails and proposal documents. One supplier proposes an API integration. Another recommends MCP. Your existing software vendor advertises ready-made connectors. Which should you choose? APIs define how software can communicate. MCP standardises how AI applications discover and […]
Monthly Archives: March 2025
2 posts
You try an AI tool to write a customer email. It produces a useful draft within seconds. Encouraged, you ask it to help decide which customer segment your business should pursue next. The answer sounds polished, but it feels general. It misses the commercial realities you expected it to understand. […]