AI has made blog writing remarkably easy. Open ChatGPT, Claude, Gemini or another generative AI tool. Type something like: Write a 2,000-word SEO-optimised blog post about improving B2B lead generation.” A few moments later, you have an article. The problem is that thousands of other businesses are doing the same […]
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Have you ever searched for something online, only to land on a website where the images didn’t load? What did you see? Chances are, you noticed a little text box in place of the image. That tiny snippet of text is called alt text — and it carries far more […]
A Content Delivery Network (CDN) is a system of forward proxy servers distributed across multiple locations. They are known as such because they are forward and closer to the users of websites (proxies). Secondly, they have copies of content from your actual servers — at least the static portion of […]
In recent years, there have been many new developments. With each new development, new domains have emerged. Domains like digital marketing and cloud computing that didn’t exist previously are now mainstream. Accompanying some of these new developments are new regulations like personal data protection and personal privacy. Companies need to […]
Email is a ubiquitous application used by almost every internet user. It was developed as a means of communication between various parties. However, its use evolved. It is now used in marketing as a marketing channel, an alert mechanism by IT administrators, a notification mechanism by application developers etc. While […]
Did you know that cybercriminals can easily send off emails with your domain? Once the malicious email (with your domain) lands in your recipient’s inbox, and if they are opened, all sorts of malware may be unleashed on their computer and network. This will cause a lot of problems for […]
For the longest time, most marketers have been using the regular email service to do some form of email marketing. This practice is not only convenient but cost-effective. Also, the gathering and use of personal data were unregulated during those days. However, times have changed. Today, there are several laws […]
Keywords are essential to a website, especially relevant keywords. It allows a site to be picked up by search engines when a user searches for a particular keyword. However, many small business websites do not appreciate its importance. In most cases, once a site is done up and published, it […]
The Covid19 outbreak is a black swan event – an event that no one expected. As it spreads across the world, governments are implementing measures to “flatten the curve”. As such, companies are instructed to allow employees to work from home. During this time, face to face meetings is also […]
Content creation is one effective strategy to generate organic traffic. It is sometimes also referred to as Search Engine Marketing (SEM). Unlike Ads which have to be paid, SEM something that has to earned. You have to earn the trust of your visitors by providing good relatable content. If done […]
A website loading speed is not only important to its visitors, it is also a key ranking factor to search engines. Google has been focusing on speed as a ranking factor for the last eight years. In Jan 2018, Google formally announced that it would be updating its speed update […]