Cutting-edge AI tool writing solutions such as ChatGPT can save time and simplify content creation processes, but they still have some considerable downsides that businesses and content creators need to consider.

While AI can generate text, images, and analytics, they are not a universal solution that automatically delivers flawless results. They are merely tools that operate based on trained data and given instructions.

Risks exist in using AI. In this article, we will explain the AI-generated risks that bloggers face and how to resolve such issues.

1. Misleading Information

Advanced AI is capable of producing impressive work. However, they cannot verify data in real-time, which means that generative AI models can produce misleading information such as incorrect statistics and outdated and unverifiable data.

If these inaccuracies are not dealt with, they could potentially harm a brand’s credibility as well as do some severe damage. This could lead to a publicity crisis, which will not end well for the brand.

To avoid this issue, ensure that AI-generated content is double-checked against credible databases. Consider AI-generated text as rough work that needs proofreading. It is best to avoid using AI for technical and sensitive subjects that need more attention to detail. 

2. Fabricated Data

Generative AI works off monumental datasets. Drawing from databases, their work is largely based on predicting probabilities. Should some relevant data be absent from the training material or just plain wrong, AI has no problem inventing fictitious fillers to resolve the issue, delivering nonsense with confidence. A term is even given to such fabricated data: hallucination.

AI hallucinations are a significant challenge in the field of artificial intelligence, particularly with large language models (LLMs) and generative AI systems. These hallucinations occur when AI models produce outputs that are factually incorrect or nonsensical, yet presented as if they were true. These hallucinations can lead to misinformation, incorrect decision-making, and potential security risks.

Thus, it is dangerous to rely 100% on AI-generated content; human oversight and alterations are required. 

3. Failing to Achieve Originality

AI-driven content creation sources information from uploaded data to generate content, which means the output almost always suffers from originality. This makes the AI content generated lose its spark and engagement, making it bland and repetitive.

While AI can assist in generating content, inputs from an actual person can add depth and insights to the content piece.

Adding real-life examples or citing case studies along with personal narratives can help in creating original content.

4. Brand Voice and Authenticity

Every brand is distinct, and they have a specific way of communicating, whether through their choice of words or tone.

Content generated through the use of AI lacks the essence of such distinction. Such content can appear mechanical, posing challenges to the brand’s identity and failing to cut through the noise.

Brands typically try to reach out to people’s emotions through storytelling or even lighthearted jokes.

5. SEO and Ranking Issues

Google, as with other search engines, emphasizes user-friendly searchable content.

Keywords are the foundation of a search engine optimization (SEO) strategy. They are necessary if you wish for your blog article to be picked up by search engines.

AI has no clue about strategic keywords, and your blog post will never see organic traffic if relevant keywords are not included. Once again, human involvement is thus necessary.

Proper on-page SEO needs to be done for blog posts to be ranked. AI content simply being regurgitated and used will not cut it. Make sure that the content from AI is blended with human interventions to ensure the right keywords are incorporated.

6. Moral and Prejudice Issues

AI models are reliant on vast amounts of accessible data online. Some of these data have biases, which when reproduced by AI can be harmful. AI’s outputs might marginalize certain demographics or portray skewed depictions. This will create negative sentiments towards your post and eventually your brand if they exist in your blog writeup. 

Always make sure to verify the AI content for biases and that the article is inclusive and ethical. There should be a balance between AI enablement and human control for unbiased and ethical content. 

7. Legal and Copyright Risks

Lastly, with with AI content creation, copyright infringement are becoming common issues. For example, AI could write text for which ownership is already claimed and labeled, thus producing IP issues.

In some areas, content generated by an AI cannot be copyrighted, implying that there is no ownership of the created content. Exploration of ownership in such cases remains a gray area.

Always, before publishing any content, run AI-generated content through a plagiarism checker and edit it to make sure the content is uniquely yours. As a business owner or content creator, it is important to keep tabs on everything regarding AI copyright policies. Reach out to professionals when needed.

Final Remark

While generative AI empowers us with powerful tools to produce content, it does come with several caveats. Issues such as misinformation, ethics, brand voice, SEO, and plagiarism should always be moderated by humans.

To make the most of AI technology without exposing yourself to potential threats, use AI as a content assistant, creating a draft rather than a final version. Optimize and validate the content produced with the help of AI. Retain human involvement for content authenticity. Remember legal and ethical boundaries.

Fusing AI language models with human intelligence and oversight allows businesses to produce better, more authentic blogs that connect with their audience. What are your thoughts? Do you work with AI in content marketing for business growth? Join the discussion in the comment section below.

If done well, SEM could establish you as an authority in your niche, and eventually, bring more business for you.

For starters, in this post, we will limit our content creation to writing for a blog. It is more involved than most might think.

In the physical offline world, you just need to create a story fit for human consumption. However, a post in the online world, have also to satisfy search engine ranking criteria, and fend off competition.

On the web, there are many blogs with similar content. Besides paying for ads, how can you rise above the crowd? While ranking higher in a Search Engine Result Page (SERP) is essential. However, we shouldn’t be too fixated on ranking top of the list. The holy grail is the click through to your website, this is what we should be actually focussing on.

Let’s go back to basics and understand how a customer’s purchase journey. From there, we can get some clue as to how we can get them to visit our website.

When a user searches on a particular topic, many results will appear on the SERP.

Assuming you are one of the links that appear on the page, how would you get the user to click on the link that leads back to your page? That is the first hurdle you need to overcome. If the link is not clicked, it doesn’t really matter how good the article, it is not going to be read by that web surfer.

Fortunately, there is more than one way to increase the likelihood of that click happening. In this post, we will confine ourselves to optimizing the content for that precious click.

The first step is to brainstorm on some keywords and key phrases that your visitor would likely most likely input in the search engine bar.

With the keyword list, you have generated, you next check the volume and competitiveness of each keyword or phrase.

Once you have narrowed down to a few keywords, you go back to the search engine and enter your keywords.

On the search engine results page (SERP), Ignore the results from paid Ads, you need to look at the top listed sites, and understand why they are ranked higher?

After reviewing your competitive results, you would be able to craft a more persuasive, captivating headline that would pique the visitor’s interest to want to click it.

Once you get that precious click, you want to look at providing useful, relevant content. The content not only has to be human friendly but also search engine friendly. The latter is what we termed as on-page SEO.

In the next paragraph, we will look in detail where being friendly entails from the content perspective.

Human friendly

By being human friendly, your article has to be easy to read. As a baseline, your blog post needs to be appropriately structured. There must be a good flow and proper use of English.

Spelling errors should be kept at a minimum or ideally non-existent. These errors could negatively impact the credibility of the author.

Using synonyms will prevent your post from sounding repetitive.

Using similes will make your words be more vivid and come alive.

Using metaphors will make complex concepts easier to grasp.

Just like in a mini-series, deploying appropriate hooks in your content will keep your audience reading on.

Whenever possible, having mixed content formats (i.e., using images, videos, infographics) will make your post more interesting for your audience.

Before you launch that post, there are several things you need to check, they would be grammar, spelling errors, and plagiarism.

Remember, at the end of the day, if your blog is not human friendly, your visitor would quickly abandon your site and head for another website, potentially a competitive one.

Search engine friendly

If your website is not search engine friendly, your ranking on search engines will slowly drop. This, in turn, will cause your organic traffic to be reduced to a trickle.

There are over 200+ ranking factors in Google’s algorithm. Some are more important than others.

Using the right keyword and strategically placing them in your post is one ranking factor.

However, you must not overdo it with keywords as overstuffing your post with them can get you penalized and even blacklisted by the search engines. You definitely don’t want that to happen to your site.

Using related keywords will allow search engines to better understand the context of the post, and display the page accordingly.

Take, for example, someone is interested in the animated movie – “Cars”, he will type the word “cars” in the search bar. If the website doesn’t have any related keywords to put the move “cars” in the context of the animation movie, the search engine would most likely return a page on automobiles (i.e., car models, car brands, car dealership, etc.). This is not what the user would want. Hence as a website/blog owner, you need to inject related keywords to help the search engine what your site is all about.

The length of the posts also plays a part in influencing search result pages. Your various posts need to have the appropriate length. A post of 300 words would be an excellent baseline to start.

While the list above is not exhaustive. You can now better appreciate the various steps that go into creating a human and search engine friendly post.

Remember, all your readers have choices and their arrival on your page is cerntainly not entirely by chance.

You have worked hard (i.e., doing your research to create compelling headlines) to get your visitor onto your page. You reward your reader with quality content, and hopefully, in return, they can reward you by becoming a fan of your webpage.

All of this can only happened through well-conceived planning and preparation.

With can help you with your content creation, shall we have a conversation soon? Contact us today!